| Method | Advantages | Disadvantages |
| via t-pipe.com | - No website needed
- No technical expertise needed
- Easy to cap costs
- Gain high profile search engine ranking
- Achieve quality sales enquiries in days
| - You will need to prepare yourself for handling more sales!
|
| Having a website built | - Maximum control over presentation of your products and services
| - Slow development time
- Ongoing time commitment to update
- Time and costs often exceed expectations
- Very limited value without other forms of promotion
- Can take years to recoup investment, and many never do!
|
| Link Exchanges | - Good quality links can generate traffic from other sites
| - Need to build a website first
- Need many links to make any impact
- Very time-consuming to create
- Need to regularly check link partners
- Often a low click-through rate from other sites
|
| Banner Advertising | - Some well-placed adverts work
| - Need to build a website first
- Often expensive
- Sometimes difficult to cap costs
- Need to carefully manage pay-per-impression or pay-per-click costs
- Often a low click-through rate from other sites
|
| Mass email marketing | - Well-targeted campaigns can produce results
| - Need to build, buy or rent an opt-in list
- Response rates often low
- Need to manage opt-out responses
- Risk of breaking "spam" rules
- Risk of getting attacked by spam-haters
|
| Recruiting affiliates | - Ongoing costs tied in to performance
| - Need to build a website first
- Can be expensive to set up
- Takes time to recruit
- Limited control over affiliate activities
- Need to reward best affiliates well
|
| Pay-per-bid sponsorship | - Speed to set up
| - Need to build a website first
- Cost
- Need to closely manage sponsored search-terms
- Can suffer from high click-through with low take-up
- Costs increase along with competition
|
