Keyword / Search Phrase Targeting
Wouldn't it be useful to know exactly what search phrases your potential customers use when they are looking for products and services just like yours on the major search engines?

We can help you to maximise your businesses enquiries, by researching the historic data gathered by the major search engines and identifying niche keyphrase opportunities.

We can help you to target the most lucrative search phrases by developing a thorough list of search terms, measuring the historic popularity of each search phrase, and comparing this with the current supply of competing pages for each phrase on many search engines.

Whether you use the results to enhance the popularity of your own web pages or you commission us to target these phrases for you via our promotional business directory, this analysis is an invaluable starting point to improving your chances of producing real results from your Internet marketing.

It's all about accessing and understanding data relating to supply and demand:

Demand - you will learn how many potential buyers have searched online in recent months for products and services just like yours, including the widely varying terms they use during their searches.

Supply - you will also learn how many competing webpages are chasing after this business right now under each of these search phrases.

Analysis - we will identify the best search phrases to compete for from the supply and demand data gathered, so that before investing money in "doing things right", you can be sure that your investment will be utilised wisely, "doing the right things".

For example, we can find marketing niches for you which your competitors have overlooked, yet are highly popular with potential customers.

During the consultation process we will demonstrate the power of this research, by showing you real examples which have been of benefit to our clients and you will see for yourself just how important it is that you fully understand what your potential buyers are searching for online.

Because of the billions of pages now published on the Internet, you cannot afford to simply spend a morning thinking up a list of "keywords" to attach to your website. In order to compete effectively, a far more scientific approach needs to be adopted, which takes time and attention to detail. We can do all of this for you!

Research and analysis cost:
We recommend that about 10-20% of your initial Internet marketing investment is allocated to consultation and research.